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| 008 | 970917s1996 mx a 000 0 spa d | ||
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| 035 | _aMX001000749185 | ||
| 040 |
_aUNAMX _bspa _cUNAMX |
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| 041 | 1 |
_aspa _heng |
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| 050 | 4 |
_aHF5415.1 _bK62 1996 |
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| 100 | 1 |
_aKotler, Philip, _eautor |
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| 240 | 1 | 0 |
_aMarketing management. _lEspañol |
| 245 | 1 | 0 |
_aDirección de mercadotecnia : _banálisis, planeación, implementación y control / _cPhilip Kotler ; tr. Arturo Córdova Just |
| 250 | _a8a ed. | ||
| 264 | 1 |
_aMéxico : _bPrentice-Hall, _c[1996] |
|
| 300 |
_a867 páginas : _bilustraciones |
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| 500 | _aTraducción de: Marketing management analysis, planning, implementation and control | ||
| 650 | 4 |
_aMercadotecnia _xAdministración |
|
| 700 | 1 |
_aCórdova Just, Arturo, _d1952- , _etraductor |
|
| 336 |
_atexto _2rdacontent |
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| 337 |
_asin medio _2rdamedia |
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| 338 |
_avolumen _2rdacarrier |
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| 999 |
_c6671 _d6671 |
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