| 000 | 01129nam a2200325zi 4500 | ||
|---|---|---|---|
| 005 | 20220427103129.0 | ||
| 008 | 970106s1988 mx a 000 0 spa | ||
| 020 | _a9688801631 (obra completa) | ||
| 020 | _a968-880-164-X (t.1) | ||
| 020 | _a968-880-165-8 (t.2) | ||
| 020 | _a968-880-166-6 (t.3) | ||
| 035 | _aMX001000454598 | ||
| 050 | 4 |
_aHF5823 _bK5418 1986 |
|
| 100 | 1 |
_aKlepner, Otto _d1899-, _eautor |
|
| 240 | 1 | 0 |
_aOtto kleppner's adversiting procedure. _lEspañol |
| 245 | 1 | 0 |
_aManual de publicidad Otto Kleppner's / _cThomas Russell, Glenn Verrill ; traducción José Manuel Salazar Palacios |
| 250 | _a9 | ||
| 264 | 1 |
_aMéxico : _bPrentice Hall, _cc1988 |
|
| 300 |
_a3 volúmenes (706 páginas) : _bilustraciones |
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| 500 | _aTraduccion de: Otto Kleppner's adversiting procedure | ||
| 650 | 4 | _aPublicidad | |
| 650 | 4 | _aPublicidad | |
| 700 | 1 |
_aRussell, Thomas _eautor |
|
| 700 | 1 |
_aVerrill, Glenn, _eautor |
|
| 700 | 1 |
_aSalazar Palacios, José Manuel, _etraductor |
|
| 336 |
_atexto _2rdacontent |
||
| 337 |
_asin medio _2rdamedia |
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| 338 |
_avolumen _2rdacarrier |
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| 999 |
_c3565 _d3565 |
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