por Kotler, Philip [autor] | Rosete Solis, Eugenia [traductor] | Córdoba y Magro, Mercedes [traductor] | Kotler, Philip. Marketing management, analysis, planning, implementation & control.
por Majaro, Simon [autor] | Díaz Mena, Luis J [traductor] | Majaro, Simon. Marketing.
por Payne, Adrian [autor] | . Services marketing | Díaz Mena, Luis J [traductor] | Payne, Adrian. Services marketing.
por Kotler, Philip [autor] | Rosas Sánchez, Rosa María [traductor] | Benassini Felix, Marcela [colaborador].